I promised a key organizational announcement today, and here it is. TechPlanning has engaged seasoned journalist, author, public relations and marketing professional Ike Crumpler to guide our marketing efforts. While we are focused on a rich, diverse vertical market, that being Education institutions implementing Google's platform, Google Apps for Education, we still need a guiding hand on how we best invest our marketing dollars. Ike is a great guy, and he's a perfect personality fit for our firm.
Here's Ike's bio, soon to be posted to the "Our Team" page. Look for some really engaging, really innovative marketing in the near future. Welcome Ike!
Knowing that people get bored and distracted even more quickly nowadays than they did 10 minutes ago, Ike Crumpler likens messaging to bull riding: When you get ahold of their attention, hold on tightly. Eight seconds is actually a long time—so make each one count. Ike’s career in communications encompasses journalism, marketing, strategic outreach, information campaigns, political writing, public relations, media relations and governmental affairs. He’s reported and written for major Florida newspapers, a national online news agency and book publisher, and established PR agencies.
His Stuart-based firm, Upstairs Communications International, represents several public, private and nonprofit entities, specializing in the creation and execution of multi-layered public-information and crisis-management campaigns encompassing an array of media and marketing tools and techniques.
As the marketing director for an online news agency (with 3 million monthly readers) and book publisher, Ike has spearheaded marketing and media plans for many best-selling books.
A contributing editor and writer for Stuart Magazine, Ike's journalism career includes covering entertainment, travel, books, religion, social services and news features. He won a Florida Press Club award for his writings as a film critic and has won numerous Addy Awards for a variety of copywriting and collateral creations.